Project: General Pants, Sydney

Location: Sydney CBD

Screen Resolution: 16mm

Manufacturer: Leyard

Number of Screens: 2

Client: General Pants Group

General Pants new flagship store on Pitt Street in the heart of Sydney chose Massteknik to design and install two LED screens.

“The concept from the designers was for a creative lighting effect. The screens are low resolution for the space, as the content forms part of the funky fit-out.” comments David Thilwind, Sales Manager for Massteknik.

The project has been very well received and plans are in place to roll out more creative solutions for other new stores.